The calculation for ________ considers a customer's product or service usage rate, their loyalty to the company, and the firm's cost to serve that customer over time.
A) quarterly profit
B) customer lifetime value
C) organizational segmentation
D) break even point
E) demand elasticity

Question

Quizplus · Accepted Answer

Customer lifetime value (CLV) measures the total worth of a customer to a business over the entirety of their relationship, considering usage rate, loyalty, and cost to serve.

The Calculation for ________ Considers a Customer's Product or Service