Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly. This marketing strategy is based on ________ segmentation.
A) geographic
B) behavioral
C) psychographic
D) demographic
E) rate-based

Question

Quizplus · Accepted Answer

Frequent-flyer programs are based on behavioral segmentation, as they target customers based on their travel behavior and loyalty to the airline.

Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use