Segmentation based on where prospective customers live or work is referred to as
A) zip code segmentation.
B) geographic segmentation.
C) trade area segmentation.
D) district segmentation.
E) NAICS code segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation is a marketing strategy that divides a market into different geographic areas, such as countries, states, regions, or cities. This type of segmentation is based on the idea that consumers who live in the same geographic area are likely to have similar needs and wants.

Segmentation Based on Where Prospective Customers Live or Work Is