A marketing manager goes through several steps to put a market segmentation plan into effect. This includes forming market segments and then ________ without encountering excessive costs.
A) eliminating potential nonbuyers
B) identifying segmentation variables
C) selecting the market segments to target
D) redirecting their purchase behaviors
E) ignoring any and all similarities

Question

Quizplus · Accepted Answer

After forming market segments, the next step is to select the market segments to target, ensuring that the chosen segments are viable and can be effectively reached without incurring excessive costs.

A Marketing Manager Goes Through Several Steps to Put a Market