TrinkCan Inc.,a soft drink company in Wales,establishes new branches in England,Australia,and the United States.To minimize its costs,the company uses similar packaging,distribution,and promotion across all the countries.According to the integration-responsiveness framework,which of the following strategies is used by TrinkCan?
A) Home replication strategy
B) Localization strategy
C) Transnational strategy
D) Global standardization strategy

Question

Quizplus · Accepted Answer

TrinkCan Inc. is using a global standardization strategy as it is minimizing costs by using similar packaging, distribution, and promotion across all countries, which aligns with the characteristics of this strategy.