When a firm believes that employing aggressive sales techniques would help sell their product in the market and achieve high profits rather than designing their product based on the desires and needs of the consumers,then the firm is said to have adopted a ______ orientation.
A) production
B) sales
C) market
D) societal

Question

Quizplus · Accepted Answer

A sales orientation focuses on aggressive sales techniques to achieve high profits, rather than aligning products with consumer needs and desires.

When a Firm Believes That Employing Aggressive Sales Techniques Would