A business firm is collaborating on an initiative with a nonprofit organization by providing public-relations training to working professionals throughout a country.Twenty percent of the fee that the participants would pay is given to the nonprofit organization.The nonprofit organization in turn reaches a wider range of audience across the country for its training program.This scenario illustrates _____.
A) relationship marketing
B) effect-related marketing
C) cause-related marketing
D) green marketing

Question

Quizplus · Accepted Answer

This scenario illustrates cause-related marketing, where a business and a nonprofit collaborate for mutual benefit, with a portion of the proceeds supporting the nonprofit's cause.

A Business Firm Is Collaborating on an Initiative with a Nonprofit