Which statement is true of cause marketing?
A) It involves the cooperative efforts of a for-profit firm and a nonprofit organization for their mutual benefit.
B) It describes a marketing relationship based on a straight donation.
C) It occurs when government agencies and nonprofit agencies launch social campaigns.
D) It seldom helps companies increase the sale of their products.

Question

Quizplus · Accepted Answer

Cause marketing involves collaboration between a for-profit business and a nonprofit organization, aiming to benefit both parties, often enhancing the company's image and increasing sales while supporting a cause.

Which Statement Is True of Cause Marketing