Which of the following statements is true of the product life cycle (PLC)?
A) The PLC dictates the marketing strategy to be used for a product.
B) A product spends the same amount of time in the different stages of the life cycle.
C) The PLC for a product form is longer than the PLC for any one brand.
D) Changes in a product,its uses,its image,or its positioning do not affect its life cycle.

Question

Quizplus · Accepted Answer

The PLC for a product form is generally longer than the PLC for any one brand because the product form encompasses all brands and variations within that category.

Which of the Following Statements Is True of the Product