Which of the following provides an accurate contrast of product life cycle lengths?
A) The PLC for a product form is usually longer than the PLC for any one brand.
B) The PLC for a product category is usually shorter than the PLC for any one product form.
C) The PLC for a product form is usually equal to the PLC for the corresponding product category.
D) The PLC for a product category is usually shorter than the PLC for any one brand.

Question

Quizplus · Accepted Answer

The product life cycle (PLC) for a product form is generally longer than that for any one brand because the form encompasses multiple brands and variations over time, whereas a single brand may have a shorter life due to competition and market changes.

Which of the Following Provides an Accurate Contrast of Product