Which statement is true of opinion leaders?
A) They most likely belong to the late majority category of adopters.
B) They speed up the diffusion process through word-of-mouth communication.
C) They are distinguished by demographics.
D) They have the longest adoption time and the lowest socioeconomic status.

Question

Quizplus · Accepted Answer

Opinion leaders play a crucial role in the diffusion of innovations by influencing others through word-of-mouth communication, thereby speeding up the adoption process.

Which Statement Is True of Opinion Leaders