Which of the following describes the late majority?
A) They adopt a new product because most of their friends have already adopted it.
B) They do not rely on group norms and their adoption is free from pressure to conform.
C) They tend to be younger and above average in income as well as education.
D) They depend mainly on mass media rather than on word-of-mouth communication.

Question

Quizplus · Accepted Answer

The late majority adopts a new product after the majority of society has accepted it, often due to peer pressure or the influence of friends who have already adopted it.

Which of the Following Describes the Late Majority