Which methodology does Walmart use to determine where in the store to stock products for customer convenience (for example,placing Kleenex tissues in the paper-goods aisle and also beside cold medicines)?
A) Shopper marketing
B) Shopper analytics
C) Big data analysis
D) Market-basket analysis

Question

Quizplus · Accepted Answer

Market-basket analysis is used to determine product placement by analyzing the purchase patterns of customers, identifying products that are frequently bought together, and strategically placing them to enhance convenience and sales.

Which Methodology Does Walmart Use to Determine Where in the Store