Which of the following is a case of brand cannibalization?
A) A tea manufacturer introduces a new brand of tea that eats into the sales of an existing brand of another manufacturer.
B) A tea manufacturer introduces a new but inferior brand of tea to promote the sales of an existing tea brand in its product mix.
C) A tea manufacturer introduces a new brand of tea that eats into the sales of an existing tea brand in its product mix.
D) A tea manufacturer introduces a new brand of tea that has the unintended result of promoting the sales of an existing brand of another manufacturer.

Question

Quizplus · Accepted Answer

Brand cannibalization occurs when a new product introduced by a company eats into the sales of one of its existing products.

Which of the Following Is a Case of Brand Cannibalization