Zen Electronics has taken a penetration pricing approach to launch its new line of mobiles.Therefore,Zen is most likely to ______.
A) initially charge a relatively low price per product
B) introduce the line at a relatively high price per product
C) wait until the current competition weakens
D) join the competition at its peak

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low initial price to attract customers and gain market share quickly.

Zen Electronics Has Taken a Penetration Pricing Approach to Launch