Which term refers to a pricing policy whereby a firm charges a high introductory price,often coupled with heavy promotion?
A) Price skimming
B) Penetration pricing
C) Status quo pricing
D) Sales maximization

Question

Quizplus · Accepted Answer

Price skimming is a strategy where a firm sets a high initial price for a product and then gradually lowers it over time. This approach is often used to maximize profits from early adopters and is typically accompanied by significant promotional efforts.

Which Term Refers to a Pricing Policy Whereby a Firm