Customers evaluate a service primarily by the:
A)speed of the service.
B)accuracy of the service.
C)quality of the human contact.
D)degree of customization offered by the service.

Question

Quizplus · Accepted Answer

While all of these factors may be important to customers, research has shown that the quality of human contact is the primary driver of customer satisfaction and loyalty. Customers want to feel valued and heard, and interactions with service staff can make a significant impact on their overall perception of the service. Speed, accuracy, and customization are also important, but they are not as consistently influential in customers' evaluations of a service.

Customers Evaluate a Service Primarily by The