What is a classic marketing exercise that is used to declare that one's own food or drink product is superior to the market leader?
A) blind smell tests
B) blind taste tests
C) advertising recognition test
D) blind feel tests

Question

Quizplus · Accepted Answer

Blind taste tests are a classic marketing exercise used to compare a product directly with a competitor, often the market leader, to demonstrate its superiority based on taste alone, without brand influence.

What Is a Classic Marketing Exercise That Is Used to Declare