A customer loyalty program for high-involvement products would take the form of
A) brand communities.
B) price discounts.
C) buy one, get one free.
D) giveaways.

Name: A customer loyalty program for high-involvement products would take the form of A) brand communities. B) price discounts. C) buy one, get one free. D) giveaways.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand communities are effective for high-involvement products as they foster a sense of belonging and engagement among customers, encouraging loyalty and repeat purchases.

A Customer Loyalty Program for High-Involvement Products Would Take the Form