Whether the buyer is a consumer or a business, the phases of the buying process itself are the same.

Name: Whether the buyer is a consumer or a business, the phases of the buying process itself are the same.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The buying process involves the same phases regardless of whether the buyer is a consumer or a business. These phases include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Whether the Buyer Is a Consumer or a Business, the Phases