The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.

Name: The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

The pre-purchase phase involves recognizing a need or want, researching options, and compiling a list of potential choices to consider before making a purchase decision.

The Pre-Purchase Phase Includes Identifying the Need or Want, Searching