Marketers identify segments best when iterating between a managerial top-down approach and a customer-based assessment.

Name: Marketers identify segments best when iterating between a managerial top-down approach and a customer-based assessment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Iterating between a top-down approach and a customer-based assessment allows marketers to align strategic goals with customer needs, leading to more effective segmentation.

Marketers Identify Segments Best When Iterating Between a Managerial Top-Down