It is easier to identify, obtain information on, and woo customers who are currently using a competitor's brand or who aren't even purchasers in the category.

Question

Quizplus · Accepted Answer

It is generally more challenging to identify and obtain information on customers using a competitor's brand or non-purchasers, as they may not be as accessible or willing to share information compared to existing customers.

It Is Easier to Identify, Obtain Information On, and Woo