Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ's biggest competitor is launching a very similar product a month later.A SWOT analysis can help the company determine if this is an opportunity or a threat.

Question

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A SWOT analysis evaluates strengths, weaknesses, opportunities, and threats, helping the company assess the competitive product launch as either an opportunity or a threat.

Company XYZ Is Working on a Marketing Strategy for a New