We should target customers that match our abilities to deliver.
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Q10: In SWOT analysis, our opinions matter a
Q11: Opportunities and threats are internal considerations about
Q12: Two important strategic criteria for targeting segments
Q13: Marketers ask the most important question: "How
Q14: Strengths and weaknesses are considerations that are
Q16: We target for the same reason we
Q17: The concept of targeting involves customer selection.
Q18: Opportunities and threats are usually driven by
Q19: Company XYZ is working on a marketing
Q20: Most markets are comprised of customers whose
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