When testing the best color for a new detergent, SoapSuds Inc.set up a test market that uses a virtual shopping experience to give customers a chance to buy the product (or not), which is called a(n) __________ test market.
A) simulated
B) area
C) electronic
D) forecast

Question

Quizplus · Accepted Answer

A simulated test market is a virtual shopping experience designed to mimic real-world purchasing scenarios, allowing companies to test consumer reactions to products without launching them in a physical market.

When Testing the Best Color for a New Detergent, SoapSuds