Adam and Jose are attempting to identify the bundle of product features most likely to attract customers.Jose argues that they should conduct a(n) __________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.
A) focus group
B) interview
C) conjoint study
D) web survey

Question

Quizplus · Accepted Answer

A conjoint study involves comparing different combinations of product attributes to determine which combination customers prefer, making it suitable for identifying attractive product features.

Adam and Jose Are Attempting to Identify the Bundle of Product