__________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one.
A) Price sensitivity
B) Product sensitivity
C) Place sensitivity
D) Promotion sensitivity

Question

Quizplus · Accepted Answer

Price sensitivity is greater for luxury goods, items with many substitutes, and large purchases because consumers are more likely to be influenced by price changes in these situations.

__________ Is Greater When the Item Is a Luxury Good