Lee is the product manager for a software program sold by Company ABC.In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary.Which of the following marketing mix variables is easiest for Lee to change?
A) promotion
B) price
C) place
D) product
Correct Answer:
Verified
Q36: Price promotions have predictable negative side effects.
Q37: Price drops attract loyal customers.
Q38: Temporary price cuts and coupons are reliable
Q39: Companies are allowed to charge different prices
Q40: A quantity discount is a type of
Q42: _ is greater when the item is
Q43: (Price - Variable costs) is also called
A)
Q44: From a marketing perspective, pricing should be
Q45: What term refers to the "wiggle room"
Q46: What does it mean for demand to
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