Comparing a purchase to expectations occurs when the item purchased is comprised primarily of __________ characteristics.
A) customer lifetime value
B) search, experience, or credence
C) quality
D) value, price, or quality

Question

Quizplus · Accepted Answer

When a purchase is compared to expectations, it typically involves search, experience, or credence characteristics, which are attributes that consumers evaluate before, during, or after consumption.

Comparing a Purchase to Expectations Occurs When the Item Purchased