Which of the following is a higher-involvement purchase?
A) athletic shoes
B) toothpaste
C) oatmeal
D) comb

Question

Quizplus · Accepted Answer

Higher-involvement purchases typically require more thought and consideration due to their higher cost or personal significance. Athletic shoes often involve more decision-making due to factors like brand, fit, and performance, compared to everyday items like toothpaste, oatmeal, or a comb.

Which of the Following Is a Higher-Involvement Purchase