Providing personalized,custom-designed products to meet individual preferences at competitive prices is known as:
A)concurrent engineering.
B)strategic benchmarking.
C)mass customization.
D)volume flexibility.

Question

Quizplus · Accepted Answer

Mass customization refers to the practice of providing personalized, custom-designed products to meet individual preferences at competitive prices. This approach seeks to combine the advantages of mass production (high volume, low cost) with the benefits of customization (tailored products that meet specific needs and preferences). Mass customization has become increasingly popular in industries such as apparel, footwear, and consumer electronics, where consumers value individuality and choice.

Providing Personalized,custom-Designed Products to Meet Individual Preferences at Competitive Prices