The Kano classification scheme segments customer requirements into:
A)responders, non-responders, and no opinions.
B)internalists, externalists, and quasi-receptors.
C)dissatisfiers, satisfiers, and exciters.
D)non-necessities, necessities, and luxuries.

Question

Quizplus · Accepted Answer

The Kano classification scheme segments customer requirements into dissatisfiers (basic requirements that must be met for a product or service to be considered acceptable), satisfiers (requirements that typically enhance customer satisfaction but are not expected), and exciters (unexpected features that can exceed customer expectations and provide delight). The other options listed do not accurately reflect the Kano classification scheme.

The Kano Classification Scheme Segments Customer Requirements Into