When a small reward is less effective than it would normally be because of past experiences with a large reward,this is called ______.
A)a positive contrast effect
B)a negative contrast effect
C)a tertiary contrast effect
D)a serial position effect

Question

Quizplus · Accepted Answer

A negative contrast effect occurs when a smaller reward is perceived as less appealing because it is compared to a previously experienced larger reward.

When a Small Reward Is Less Effective Than It Would