In the context of primary research tools, which of the following is an advantage of survey research?
A) It yields honest and accurate information on consumer motivation.
B) It is cheaper than observation research.
C) It allows you to notice what people actually do and not what they say they do.
D) It helps you secure information about what people are thinking and feeling.

Question

Quizplus · Accepted Answer

Survey research is advantageous because it helps gather information about people's thoughts and feelings, providing insights into consumer motivations and attitudes.

In the Context of Primary Research Tools, Which of the Following