In the context of the marketing mix, _____ decisions range from brand name, to product image, to package design, to customer service, to guarantees, to new product development, and more.
A) distribution strategy
B) product strategy
C) pricing strategy
D) promotion strategy

Question

Quizplus · Accepted Answer

Product strategy decisions involve all aspects of the product itself, including its features, design, packaging, and branding.

In the Context of the Marketing Mix, _____ Decisions Range