Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question

Quizplus · Accepted Answer

The relationship era focuses on building long-term relationships with customers, and waiving service charges for existing customers with term deposits is an example of fostering customer loyalty and retention.

Plotint Bank, a Private Bank, Waives Service Charges on Its