In the context of the evolution of marketing, which of the following statements is true of businesses in the relationship era?
A) They retain their current customers as it is cost-effective.
B) They exceed the supply of products over their demands.
C) They prioritize the production of large quantities of goods.
D) They focus on providing standardized goods.

Question

Quizplus · Accepted Answer

In the relationship era, businesses focus on building long-term relationships with customers, which includes retaining current customers as it is more cost-effective than acquiring new ones.

In the Context of the Evolution of Marketing, Which of the Following