In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."
A) selling era
B) relationship era
C) marketing era
D) production era

Question

Quizplus · Accepted Answer

The relationship era focuses on building long-term relationships with customers, emphasizing customer satisfaction and loyalty, which can lead to positive word-of-mouth advocacy.

In the Context of the Evolution of Marketing, Marketers of the _____