As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

This scenario best illustrates idea marketing, as it promotes the concept of riding bikes to work to help reduce global warming, aligning with the company's social responsibility goals.

As Part of Its Corporate Social Responsibility Activities, Weslimkur, a Tire