Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?
A) Form utility
B) Time utility
C) Possession utility
D) Ownership utility

Question

Quizplus · Accepted Answer

Coastharp provides time utility by allowing customers to choose specific delivery and assembly times that are convenient for them, ensuring the service fits their schedule.

Coastharp, a Furniture E-Commerce Website, Allows Its Customers to Book