In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of complexity?
A) Can potential customers view your product easily?
B) How easily can potential consumers sample the new product?
C) Can potential consumers easily understand what your product is and how it works?
D) How consistent is your product with the existing way of doing things?

Question

Quizplus · Accepted Answer

Complexity refers to how difficult it is for potential consumers to understand a product and how it works.

In the Context of Product Adoption and Diffusion, Which of the Following