In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of compatibility?
A) How visible is the product to other potential consumers?
B) How easily can potential consumers sample the new product?
C) Can potential consumers easily understand what your product is and how it works?
D) How consistent is your product with the existing way of doing things?

Question

Quizplus · Accepted Answer

Compatibility refers to how well a product fits with the existing values, past experiences, and needs of potential consumers. It assesses how consistent the product is with the existing way of doing things.

In the Context of Product Adoption and Diffusion, Which of the Following