Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

Question

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Cobranding is a marketing strategy where two or more brands collaborate to create a product that features elements of both brands, as seen in the partnership between Cherry Doux Bakery and Candy Call.

Cherry Doux Bakery Reaches an Agreement with Candy Call to Use