Question 1

Business products are purchased to use either directly or indirectly in a production process.

Accepted Answer

Business products are typically acquired to be used in the production of other goods or services, either as raw materials, components, or tools, contributing directly or indirectly to the production process.

Question 2

Store brands are also called manufacturers' brands.

Accepted Answer

Store brands are private label brands owned by a retailer, whereas manufacturers' brands are created and owned by the producers themselves.

Question 3

In the context of branding, line extensions are similar products offered under the same brand name.

Accepted Answer

Line extensions involve introducing new products that are variations of existing products under the same brand name, such as new flavors, forms, colors, or sizes.

Question 4

Unsought products are expensive products that consumers purchase less frequently.

Accepted Answer

Unsought products are not necessarily expensive; they are products that consumers do not actively seek out or think about buying until a need arises, such as insurance or funeral services.

Question 5

National brands are also called private-label brands.

Accepted Answer

National brands are products that are produced and marketed by a manufacturer and are widely recognized, whereas private-label brands are owned by a retailer or supplier and sold under their own brand name.

Question 6

Both producers and retailers tend to promote shopping products.

Accepted Answer

Both producers and retailers promote shopping products to increase consumer awareness, drive sales, and differentiate their offerings in a competitive market.

Question 7

In the context of business product categories, the marketing of accessory equipment focuses on personal selling and includes more customization than installations.

Accepted Answer

Accessory equipment typically requires less customization and personal selling compared to installations, which are larger, more complex, and often require tailored solutions and direct sales efforts.

Question 8

In the context of consumer product categories, shopping products have less selective distribution than convenience products.

Accepted Answer

Shopping products typically have more selective distribution than convenience products, which are widely available and distributed intensively.

Question 9

Store brands are brands that a retailer both produces and distributes.

Accepted Answer

Store brands, also known as private label brands, are products that a retailer manufactures or contracts to be manufactured and sells under its own brand name.

Question 10

Cannibalization occurs when a producer offers a new product that takes sales away from its existing products.

Accepted Answer

Cannibalization refers to the reduction in sales of a company's existing products due to the introduction of a new product by the same company.

Question 11

Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

Accepted Answer

Cobranding is a marketing strategy where two or more brands collaborate to create a product that features elements of both brands, as seen in the partnership between Cherry Doux Bakery and Candy Call.

Question 12

Manufacturers rarely emphasize packaging because this aspect of the product has little relevance to a customer's decision-making process.

Accepted Answer

Packaging plays a significant role in attracting customers, conveying brand identity, and providing information, thus influencing the decision-making process.

Question 13

The two key aspects of product quality are level and longevity.

Accepted Answer

The two key aspects of product quality are level and consistency, not longevity. Level refers to the performance of the product, while consistency refers to the uniformity of the product's performance over time.

Question 14

Dynamically continuous innovations are characterized by marked changes to existing products.

Accepted Answer

Dynamically continuous innovations involve significant changes to existing products, which may alter consumer behavior but do not require completely new learning.

Question 15

Chromiate, a digital camera brand, decides to introduce a new MP3 player, GiZmo, under its brand name. Chromiate's decision is an example of brand extension.

Accepted Answer

Brand extension occurs when a company uses its established brand name to launch a product in a different category, as Chromiate is doing with the GiZmo MP3 player.

Question 16

The prices of unsought products vary wildly.

Accepted Answer

Unsought products are not actively sought by consumers, so their prices can vary significantly based on factors like marketing, availability, and consumer awareness.

Question 17

Dynamically continuous innovations are brand-new ideas that radically change how people live.

Accepted Answer

Dynamically continuous innovations are not radical; they involve changes to existing products that require some adaptation by consumers but do not drastically alter their behavior.

Question 18

Shopping products are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

Accepted Answer

Shopping products are typically more expensive and are purchased less frequently, requiring more consideration and comparison by consumers.

Question 19

Pure services are products that do not include any goods.

Accepted Answer

Pure services are intangible products that do not involve the transfer of physical goods, focusing solely on providing a service.

Question 20

In the context of business products, the marketing tactics of maintenance products emphasize efficiency.

Accepted Answer

Maintenance products are typically marketed with a focus on efficiency to highlight their ability to maintain operations smoothly and reduce downtime.

Quiz 12: Product and Promotion: Creating and Communicating Value