In designing service systems, as you go from mail contact to phone contact to face to face total customization, which of the following is most appropriate?
A) Sales opportunity decreases while degree of customer/server contact increases.
B) Sales opportunity decreases while degree of customer/server contact decreases.
C) Sales opportunity increases while degree of customer/server contact decreases.
D) Sales opportunity increases while degree of customer/server contact increases.
E) None of the above

Question

Quizplus · Accepted Answer

As you move from mail to phone to face-to-face contact, the degree of customer/server contact increases, and so does the opportunity for sales due to more personalized interaction.

In Designing Service Systems, as You Go from Mail Contact