Small-scale entry into a foreign market makes it difficult to build market share because it
A) necessitates rapid entry into a foreign market.
B) is associated with a lack of commitment demonstrated by the foreign firm.
C) leads to escalating strategic commitments.
D) requires that extra time be spent in analyzing a foreign market.
E) leads to increased exposure to a foreign market.

Question

Quizplus · Accepted Answer

Small-scale entry often signals a lack of commitment, which can hinder the ability to build significant market share as it may not demonstrate the necessary dedication and resources to compete effectively.

Small-Scale Entry into a Foreign Market Makes It Difficult to Build