Which type of entry allows a company to learn about the foreign market while limiting the firm's exposure to that market?
A) early entry
B) small-scale entry
C) large-scale entry
D) late entry
E) rapid entry

Question

Quizplus · Accepted Answer

Small-scale entry allows a company to test the waters in a foreign market with limited resources and risk, enabling them to learn about the market without significant exposure.

Which Type of Entry Allows a Company to Learn About