Global Business Today Study Set 7

Business

Quiz 16 :

Global Marketing and RD

Quiz 16 :

Global Marketing and RD

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A push strategy emphasizes the use of mass media rather than personal selling.
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True False
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False

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Differences in government-mandated product standards can rule out mass production and marketing of a standardized product.
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True

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Markets can be segmented by geography, demography, sociocultural factors, and psychological factors.
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True

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Determining the data sources that address a specific research problem is often complicated in international business.
True False
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A business might find it more cost effective to use a pull strategy when entering a market with a long distribution channel.
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Dispersing research and development activities to many locations around the world allows a firm to stay close to the center of leading-edge activity to gather scientific and competitive information and to draw on local scientific resources.
True False
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Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.
True False
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Price discrimination occurs when one store sells a product at full price, but another chooses to put the product on sale.
True False
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A business that sells directly to the consumer has a short channel length.
True False
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In terms of pricing strategies, dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.
True False
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There is generally a critical link among channel length, the final selling price, and the firm's profit margin because each intermediary in a channel adds its own markup to the products.
True False
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Relatively simple statistical techniques that describe what is contained in a dataset are known as predictive analytics.
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The best way for a company to overcome cultural barriers to communication is by developing cross-cultural literacy.
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A company might vary its marketing mix based on differences in national culture.
True False
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Predatory pricing occurs when companies use price as a competitive weapon to drive out weaker competition.
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Predatory pricing and experience curve pricing do not violate antidumping regulations.
True False
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A fragmented retail system is one in which a few retailers supply most of the market.
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Differences in product and technical standards between nations would be a reason a business might vary aspects of its marketing mix.
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One drawback of a longer distribution channel is that it increases selling costs when the retail sector is very fragmented.
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A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.
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