A strategic partnership between a not-for-profit organization and a corporate partner is referred to as
A) licensing.
B) strategic piggybacking.
C) a not-for-profit marketing alliance.
D) cause-related marketing.
E) None of the answer choices is correct.

Question

Quizplus · Accepted Answer

A strategic partnership between a not-for-profit organization and a corporate partner is typically referred to as a not-for-profit marketing alliance, where both parties collaborate to achieve mutual benefits.

A Strategic Partnership Between a Not-For-Profit Organization and a Corporate